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San Diego Open House Ad pricing for UT - 03/21/10
We stress to our ad buying clients that print media advertisements for open houses are really over. Rising advertising rates for existing advertisers is needed to make up for defecting users. There are budget gaps due to serious decline of newspaper usage in the country.
We decided to see how much it costs to put an open house ad in the San Diego Union Tribune. The advertisers who use the newspaper are declining and we know that some users are part of a larger corporate contract that has been previously negotiated. Therefore, the retail rates we are about to share below are not for everyone, but most everyone. And even contract clients may soon pay retail. We believe the days of sweet corporate rates for classified advertising is also coming to a halt. Newspapers can't afford it.
First some history: it used to be that grabbing a newspaper and a Flair felt tip pen was the way you got your day of open houses started. And we look back on that fondly. Because we love open houses and the agents who hold them and the sellers who agree to them.
The Union Tribune used to have a huge real estate section and equally large open house section. In December 2008, the open house section was merged with the standard classified ads, where they currently remain. At the rates we found for a single open house ad, it should disappointing to be buried in with garage sales and miscellaneous ads. And now the paper is now owned by a non-newspaper business. Agents: it's time to go digital!
The ad we wrote below is very basic. This is about the right size for a typical open house ad. Not too big, not too small.
We selected the Basic Plan, which is the minimal open house ad you can commit to. It's ONE online day and ONE paper day.
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| Price: $135.60 | ||
Ads of 100 words and 12 photos are only $10 at Open House Genie and run for seven days before your open house, then stay online for six months after your open house. WOW! Open House Genie for your San Diego open houses...the way an open house website is supposed to be.
photo copyright Tara Bradford
Article by Open House Genie
Copyright 2010
Used, copied or quoted with permission only.