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Who visits Open Houses? - 08/02/10
We talk to a lot of people in our busy week and we believe that almost everyone visits an open house. Right now we are exploring additional television advertising for Open House Genie and in one meeting the sale vice president said that his wife tours open houses all the time and they have no plans of ever moving.
Particularly in this unusual market, buyers and non-buyers alike are out in droves at open houses and want to see what everyone else is doing with their home and how it looks when it is actually for sale. Like squirrels we all store data for when we may need it. Even if we are not ready to buy or sell this weekend.
This is not a bad thing. All of us share our collectively San Diego real estate experiences whether we get them from a neighbor, a real estate story on the news, a postcard in the mail from another agent or from an open house we visited in person.
It's good not to live in a vacuum. We learn so much from visiting open houses that we view them as the window to the world about the daily house selling experience. First and foremost we talk with our agent clients about what happened in their four hour time span. Who came by, what they said, what the visitor wanted to know. It's really quite fascinating.
When agent's host a property open, they are ready for that executive's wife who just wants to look and not buy or a buyer who really wants to pick a property that weekend. Moms, dads, grandparents, singles. Everyone is welcome. Even if you come away only loving a particular sofa that you saw in a property, you participated in the process. If the home wasn't right for you tell someone else about it. Because at the end of the day, another house sold makes the world go around just a little bit more.
Article by Open House Genie
Copyright 2010
Used, copied or quoted with permission only.